Tata Group

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Tata, a hugely diversified major global enterprise headquartered in Mumbai/ India, has acquired a reputation for creating low-cost business model innovations, also for people at the base of the pyramid. Their Nano, a $2,500 four-passenger city car which entered the domestic market in 2008 has received a lot of attention, won several innovation prizes and by mid-2009 gained a share of 17% of India’s automobile market with just one model. Tata’s raw materials online auctioning platform mjunction which was founded in 2001 is India’s largest e-commerce company today, with 400 employees in 12 locations and almost € 3.3bn of transaction value in FY2010.

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